Brand creation for this premium, nutritious, Australian made dog food with wholesome natural ingredients such as salmon and chicken, vegetables and brown rice.
The hero of the pack is the big Genesis ‘G’ which is a window through to various Australian landscapes and has a healthy, happy dog bounding out of it.
Taking cues from health foods for humans, the background of the pack has a subtly coloured hessian texture, giving an unprocessed, ‘straight from the farm’ vibe.
Photography of the ingredients highlights the real, clean food nature of the product and clear, simple icons outline the benefits of this superior offering.
“Boxer & Co have been fantastic to work with.
The GENESIS packaging design has exceeded
our expectations and brought to life the positioning
and personality of this exciting new brand.” Peter Langston, Marketing,
Innovation & Development Manager, CopRice