Shining Light in a Jungle of Kraft

A nutritious gluten free food brand, born in the small town of Kuranda in Tropical North Queensland. We helped a husband and wife team develop this small brand when we saw its big potential. Our vision was to communicate Kuranda's numerous health benefits in a bold and delicious flourish, echoing the region's tropical surroundings with simplified illustrated leaves and wildlife. The angled block of colour denotes a shaft of light through a rainforest canopy, creating a visual point of difference.

This dynamic twist on traditionally ‘dull & dry’ looking health food creates a sleek range of speciality products full of life and vibrancy, available exclusively in health food stores.

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