A New Freedom

Contact lenses brand, ProVision, wanted to pull away from the herd and create a differentiated brand by approaching the design with modernity and a consumer focus. This category’s packaging is awash with science, pale blue and water splashes – all clichés that needed to be avoided.

Boxer & Co created a striking and emotive design, focussed around the freedom that the lenses can give to spectacle wearers. The design uses a modern take on a 1950s style of illustration. Activities ranging from swimming to cliff jumping to dancing and reading adorn the packs in an ownable way.

Life is a series of wonderful experiences - enjoy it to the full.

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