Simparica

Ultimate Defense

A new, localised design of this global brand was required to maximise impact in this competitive space, due to Australia's unique threat of the mortally dangerous Paralysis Tick.

As a behind the counter product, we needed a design that told a strong and clear message at distance.

The solution, a combined paw-shield mnemonic gives the reassurance that your furry friend is protected to the ultimate level and also provides 4 devices to call-out key product benefits.

Dog photography in the shield gives energy and an emotional connection with any pet owner, while a silver and white ‘armour’ pattern forms the background of the pack and portrays both science and efficacy.

Simparica… your sure shield against fleas and ticks.


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