The World of Rice

A vegetable inspired colour palette was created along with a health store paper bag texture to form a base for various hand written style fonts.

The design solution for the Health and Wellbeing range re-enforces the ‘from the earth’ nature of the product. A vegetable-inspired colour palette was created and a health store inspired paper-look bag texture forms a base for various hand-written style fonts. The benefits of each rice, such as Antioxidants, Dietary Fibre and Sustained Energy Release were given a particularly high ranking in the pack communication hierarchy in line with the product’s positioning.

The Everyday Essentials Range elevates and inspires the home cooked meal, introducing flavours and recipes from all over the globe.

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