Breakfast Bakes
Breakfast On The Go!
UNCLE TOBYS came to us with a brief to develop the packaging for their new range of oaty bakes, Breakfast Bakes. There was an opportunity for Uncle Tobys to exist as an easy, on-the-go, filling breakfast solution equivalent to a bowl of porridge – rivalling the liquids and biscuits currently occupying the category.
Our design needed to deliver to the realness of a home baked product, which we achieved by heroing a proud image front and centre of the delicious golden bake, forming a whole bake when two packs are side by side. In addition, we scattered some natural food cameos around the bake to depict the ingredients inside and used textured typography to help emphasise the real, handcrafted nature of the products.
We’ve created a design that can easily extend into other variants – watch this space for more on shelves next year!
More info: Contact us
“The team at Boxer & Co were truly passionate throughout the entire journey of developing the NEW Breakfast Bakes packaging design, they were tasked to create a design that heroes the product, linked to the UNCLE TOBYS brand & most importantly created impact on shelf in a cluttered segment and they have nailed all of these elements! We have had lots of positive compliments on the pack design both locally & overseas and most importantly the design looks awesome on shelf, so well done to the team!”
Natasha Jones,
Senior Brand Manager, UNCLE TOBYS Oats
Aussie Faves
Bringing Joy to the Muesli Bar Aisle
Aussie Faves is a limited edition range that encompasses Australian culture through its favourite iconic flavours. We wanted to create a brightly coloured design that would disrupt the subdued muesli bar category and bring excitement and fun to kids’ lunchboxes.
The design has a joyful personality that speaks to families with its playful illustrations of children interacting with the product and pack, vibrant backgrounds and hand-drawn fonts and doodles. This is balanced by large, heroed bars and ingredients on wooden textures to cue realness and oaty goodness.
More info: Contact us
