Woolworths Christmas

Authentically Aussie

There’s nowhere like Australia when it comes to Christmas. Our tables are laid out abundantly and relaxed, glittering with seafood and fresh produce. Our Woolworths Christmas range captures the natural magic of an Australian Christmas.

The packaging utilises fresh, casually styled photography, sophisticated typography and heroing some of Australia’s stunning native flora weaving and wrapping around a place card.

A discoverable festive twist was given to the modern Woolworths ‘W’ brandmark to further communicate the mix of modernity and festivity that Aussies have come to associate with Christmas.