Maggi

Kitchen Helper

Our experience with the MAGGI brand has spread across a number of their product ranges – including Slow Cooker, 2 Minute Noodles, Fusian Noodles, Side Dishes and Asian Sauces. It has also included New Zealand iterations where the perception of the brand is viewed quite differently, whilst adhering to a new set of global guidelines.

Having extensive knowledge and insight into the brand has allowed us to deliver fresh, exciting and innovative design that’s congruent with MAGGI’s ambition for future growth. Also enabling the brand to maintain its position as one of the top leaders in all relevant categories.

Working in strong collaboration with Nestle Australia and New Zealand has resulted in Boxer & Co. becoming a key brand guardian for the MAGGI brand.