Arnott’s Treatles

Waves of Flavour

Iconic brand Arnott’s came to Boxer looking to shake up treating by introducing a new-to-world innovation to the biscuit aisle. We saw an opportunity to bring something bold and more playful to consumers, creating a memorable brand and packaging design.

Designed to evoke a sense of lightness and permissibility, our three layered design for new Arnott’s Treatles reflects the product characteristics – real chocolate coating, a delicate and crispy inner shell and a velvety soft centre. With a playful and modern visual identity, Treatles captures the essence of fun with a tongue-in-cheek tone, appealing to chocolate enthusiasts young and old. Drawing inspiration from emerging snack trends, our design architecture ensures ease of differentiation between flavours while maintaining a cohesive brand identity.

Targeted at those seeking a more frequent indulgence without the weight of traditional confectionery, Treatles taps into the booming bite-sized segment, catering to consumers who prioritise taste, flavour and satisfying sweet cravings. It offers consumers a guilt-free option to enjoy anytime, anywhere making them perfect for any occasion!