Highgate

Farm to Bowl

Woolworths were poised to address the booming trend of pet luxury with a new range of premium nutrition.

The naming, branding and packaging needed to attract the consumer with a caring, credible and superior stance. We set about delving into the world of delicatessens and modern butcheries and delivered a sophisticated aesthetic combining tradition with a boutique twist. The brand Highgate was born.

The pack features textural and crafted elements from the proud, towering logo, flecked with gold trimmings and fine details, to the deli-style ticket that wraps around the pack. Ingredients that seem as though they’re straight from the butcher’s counter and our illustrated animals that look stoically outwards – all of which enrich the brand’s knowledgeable positioning.

Pet food, from farm to bowl with the care and attention your furry family members deserve.