Woolworths Gold
Celebrate with Sparkle
Quality time and food are the two luxuries that feature in most modern celebrations. The design for Gold, therefore, is inspired by the key idea of ‘magical moments’. Gold’s range of luxurious and unique products delivers an innovative offering that allows customers to trade up into something more special unique to treat themselves or loved ones.
A range of bespoke celebratory firework patterns were crafted to compliment a vibrant and modern colour palette, allowing flexibility across products whilst retaining a clear and distinct connection to the idea of fun and celebration. Timeless, elegant typography helps create a true sense of occasion while fine foil detailing cues premium and celebration.
The outcome is a magical, positive and uplifting feel which would take pride of place in any setting.
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“We’re already seeing the great results of the redesign by Boxer & Co. with customers already embracing the new look range in our stores. The new Gold is a clear demonstration that we have taken a bold leap forward in the premium space within a food retailer in Australia..”
Olivia Hadlow, Brand Manager – Own Brand – Gold, Seasonal
& General Merchandise, Woolworths Food Group
